To Juul or not to Juul

To Juul or not to Juul

The noun reborn as a verb, the Juul, is a popular electronic cigarette alternative for adult smokers.

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The brand name Juul becomes the infinitive verb juuling when one chills and uses their vape, according to the top definition in the Urban Dictionary.

In affluent high school communities across North America, this USB look-alike is becoming a common sight in bathrooms, or as students nowadays refer them to, “juul rooms.”

ASFM is part of this phenomenon with students becoming bolder by the day as they refine the technique of smoking through their shirtsleeves and concealing the vapor byproduct inside their shirts.

Reminiscent of the Mafia with any other hard drug, there are Juul dealers in the San Pedro area with their respective turfs and agreements with other smugglers to divide  clients.

The Juul does present a healthy alternative for adult smokers. The problem is that most of the high school kids getting their hands on these are not smokers.

The Juul has become a potential gateway drug for teenagers. To combat this, the company behind the Juul, PAX Labs, is currently taking measures (like testing new low nicotine pod options, and releasing an app to track and control consumption) to reduce the number of underage consumers who use their product.

Some vapers might argue that because of the Juul’s relatively harmless effects there is no risk of addiction, just dependency, but anytime students are taking breaks to go and take a puff, they have a problem.

For once, social media has the perfect answer to this problem. Juul users should part ways with their pleasure devices in some dramatic way (balloons?), with dramatic music in the background (James Blunt’s “Goodbye my Lover”?), while they record for all the world to see.

ASFM taken by storm

ASFM taken by storm

Nobody cares

Nobody cares